I was catching up with all my Internet reading after being out this weekend and I had to check out what happened in the world of politics. I went to the McCain website to see if he had Palin’s name on his logo and he didn’t disappoint. It was pretty much what I expected, but it looked a little off. After taking a closer look the font got bolder.

I know the Obama logo gets a lot off attention for being so different, but I really like(d) the McCain logo. It works well on blue but the original black and yellow was quite striking. The star up top gave it a slight military feel without hitting you over the head.

I am a little disappointed in the bolder font in the new logo. The font is a slightly modified version on Optima. Below is a cleaner comparison of the bold and extra bold versions of the fonts.

The problem with this font is that as it grows in width the slight indents on the top and bottom of the characters appear to deeper. It’s an illusion but it loses some of it’s character as it gets bolder. I put an arrow in to show what I’m talking about. The more noticeable indents also makes the font look less crisp and almost blurry.